International Children’s Day 2021

Children are the hope and the future of humanity. In celebrating international children’s day, we highlight our voluntary services to public fundraising for needy and less fortunate Children in China

 “E.G.G.WALKATHON” is a public welfare brand project initiated by Shanghai United Foundation, aimed at a 12-hour walk. The 50-kilometre hike is targeted to raise funds for children in need to grow up healthily, happily and develop equally.

“一个鸡蛋的暴走”是上海联劝公益基金会于2011年发起的品牌公益项目,旨在通过12小时50公里的徒步筹款,帮助 0-18岁困境儿童健康快乐成长、平等发展。

Children are the future. Nurture them right, so that they grow up to be able leaders and lead the world towards light

This year is the second year of THP strategic partnership and support for E.G.G.WALKATHON. We have designed and produced the promotional video which was played on 2 outdoor screens in Xuhui & Pudong district, as well as the Live Studio. The video was based on the keywords, with fast transitions, strong colour contrast, the formation of dynamic and catchy visual effects. We hope that more caring people can join in the “E.G.G.WALKATHON” to light up the future of children in distress.

今年是THP支持暴走的第二年,我们为暴走独家设计制作了MG动画,分别在浦东嘉里城、美罗城与太平洋百货两块户外大屏幕以及暴走直播间轮番投放,动画基于暴走的核心关键词,通过快节奏的画面剪辑,强烈的色彩对比,形成动感的视觉效果抓人眼球,从而希望更多爱心人士能加入到“一个鸡蛋的暴走”活动中,一起点亮困境儿童的未来。

We also provide posters and material design, MG video and exclusive event emojis, in the THP official WeChat Official Account, official Video account, TikTok. THP also launched promotional campaigns on Facebook, Linkedin to warm up the “E.G.G.WALKATHON,”. THP voluntarily participated in the offline activities and provided logistical support on May 15.

并且为暴走提供了宣传海报与现场物料设计、前期宣传视频剪辑以及制作了暴走君的专属表情包,先后分别在THP官方微信公众号、视频号、抖音、Facebook、Linkedin进行了投放,为“一个鸡蛋的暴走”预热推广,还在5月15日当天,以志愿者的身份参与到暴走的线下活动中

Team Leader: Arthur Zhang 
Team: Arthur Zhang, Benjamin Chan, Lyra Gu, Gideon Kinnah, Yue Dong.
Script: Yue, Lyra, Gideon