THP wishes everyone an early Niu Year.

NIU JOURNEY

NIU ACTION

KEEP NIU ING

February 12, 2021 is the Chinese New Year. At the beginning of the New Year, we have a reunion dinner with relatives, and the Spring Festival celebration also ushered in the Year of the Ox, which marks the end of the Year of the Rat.

2020, the Year of the Rat is an “unfortunate” year with a global pandemic. Now a new question arises: Will the Ox year be a lucky year?

“What does the Ox year requires you to do?”

“Effort, responsibility, discipline – are the characteristics of the ox” The theme of the 2021 lunar year will be “Build, build, build” and stick to it no matter what project you start with the ox year. Stick to the routine and avoid crazy new methods and ideas.

We have created a special word for the New Year. “niu” can also be called “niuniuzi”. “niu” is pronounced the same as “niu” in Chinese pinyin. The “Niu” sounds like ‘New’ hence the word Niu year.

We sincerely wish you the best in this brand-new adventure. Be like an ox, a buffalo, or a bison. The most important thing is to always keep the fierce state of “ox”.

Planning: THP Social Media Team Design: Morris & William