Smart Connectivity, RAFI and RITTAL highlights in CIIF




2019年9月17日-21日,第21届中国国际工业博览会以“智能 互联 赋能产业新发展”为主题在国家会展中心(上海)开幕。


From September 17 to 21, 2019, the 21st China International Industry Fair opened at the national convention and exhibition center (Shanghai) with the theme of “new development of intelligent Internet enabling industries”.


下面跟随THP,来回顾一下本届工博会的一些精彩瞬间。


Following THP, let’s review some of the highlights of the fair.



RAFI



RAFI作为人机界面领域的专家,携机电元与操控系统系列产品参会。这是THP与Rafi合作的第5年,在以往简洁大气的品牌设计调性上,今年我们添加了一些弧形元素,在空间上为Rafi呈现开面更开阔,更便于洽谈交流的展台。


RAFI, an expert in human-computer interface, attended the conference. This is the fifth year of cooperation between THP and Rafi.In addition to the simple and atmospheric brand design, this year we have added some curved elementsto present a more open and convenient booth for Rafi.



在展台的背墙上,THP 设计嵌入式弧形展示区。相比较传统柱形展示柜,提高了空间利用率。展示墙利用漫光包围,吸引观众眼球。6块floor standing 展现按钮开关、组合式按钮等产品。接待桌,floor standing也呈弧形


On the back of the booth, THP designed anembedded curved display area. Compare to the traditional column shape to show ark, it raised dimensional utilization rate. The display wall wassurrounded by diffuse light to attract the audience’s eyes. 6 floor standing displayed the button switch, combined button and other products.Reception table, floor standing were also in arc shape.



整体展72平的展台承载了众多观众对RAFI品牌和产品的关注。清晰的产品展示与开阔的洽谈区使Rafi与自不同行业观众互动交流,受到客户的青睐。


The 72-square booth of the whole exhibition bears the attention of many audiences to the RAFI‘s brand and products. The clear product display and open negotiation area enabled Rafi to interact with audiences from different industries and won the favor of customers.



RITTAL



Rittal以“智能互联”的主题贯穿整个展台,并与姊妹公司Eplan一起亮相本次展会。整个展台运用Rittal的元素,大面积运用黑色中点缀这亮粉色,让整个展台显得大气沉稳却不古板。


Rittal runs the show with the theme of“smart connectivity” and appeared at the show with sister company Eplan. Rittal elements were used in the whole booth, and a large area of black was dotted with the bright pink, which made the whole booth look calm but not stuffy.



展台分为2层,开放式设计。在一层的正中央,设置了互动装置,体现“智能互联”的主题。观众可以通过转动圆盘,在屏上观看详细的产品介绍。


The booth was divided into two floors, open design. In the center of the ground floor, it set an interactive device that embodies the theme of “intelligent interconnection”. The audience can watch the detailed product introduction on the following the screens by rotating the disc.



展台两旁侧放展示墙和展示柜,自然分隔空间形成动线,以免人流拥挤。让观众更好的了解Rittal产品,呈现出高效的开关柜和控制柜数字化生产的工作场景。


Two sides of both put display wall and display cabinet which naturally divide space to form moving line and avoid crowds. It also let the audience having a better understanding of Rittal’s products, which presented an efficient switch cabinet and control cabinet digital production work scene to the audience.



展台后侧THP设计为开放式论坛区,满足Rittal做产品演讲,采访提问及互动的需求。


At the back of the booth, THP designed as an open BBS area to meet Rittal’s needs for product presentations, interviews and interaction.



二层与以往洽谈区不同,本次展会呈半开放式设计,让客户随时洞察一层的情况。同时,二层也设置了三间小会议室接待观众。


The second floor is different from the previous chatting area, which is a semi-open design, so that customers can have insight into the situation of the first floor at any time. At the same time, the second floor also set up three small meeting rooms for the audience.


整体Rittal展台为观众带来“软件+硬件+服务”的360°全系列价值链。THP运用创意设计诠释Rittal的品牌形象与专业。


The whole Rittal booth brings the whole 360° value chain of “software + hardware + service” to the audience. THP used creative design to interpret Rittal’s brand image and professionalism.


本次CIIF圆满落幕,更多精彩CIIF内容,敬请期待下一期雄克展台“抓取”你的视线~


This CIIF successfully concluded, for more  CIIF content, please look forward to the next Schunk booth “grab” your eyes ~