Global Antenna lights up Amsterdam



刚过去的十一黄金周大家都过得怎么样?

How was everyone doing in the past “golden week”?

许多小伙伴们选择出游旅行

Many friends chose to travel

有些在家宅着看剧

Some were watching videos at home

来看看每逢佳节THPer都在做些什么吧。

Let’s see what THPer did in the holiday.



9月30日,Bravo小分队来到了荷兰阿姆斯特丹,开展了“华为2019全球天线技术暨产业论坛”的活动筹备执行。

On September 30, Bravo team came to Amsterdam, the Netherlands, to carry out the preparation and implementation of “Huawei Global Antenna Technology & Industry Forum 2019”.


Global Antenna Technology & Industry Forum 2019

Oct 8th-9th, 2019

Amsterdam, Netherlands


今年华为以“New 5G,New Antenna” 为主题, 为全球天线领域的专家提供一个探讨天线产业演进趋势及商业机会平台,促进产业生态的健康发展。

This year, with the theme of “New 5G, New Antenna”, Huawei provided a platform for experts in the field of Antenna to discuss the evolution trend and business opportunities of Antenna industry and promoted the healthy development of the industry ecology.


下面跟着小编一起走进美丽的阿姆斯特丹,回顾本次精彩活动吧。

Follow to the beauty of the Amsterdam, and review the wonderful of this activity.



01展区布置


会议在万豪酒店举行,本次会场设计的最大难点在于如何解决超低层高给整个空间带来的狭小压抑感

Conference is held in marriott hotel. The biggest difficulty of this conference design is to solve the cramped feeling that the ultra-low height brings to the whole space.


 THP展台设计巧妙运用灯光方案。在每块板墙上添加灯框和灯带,增加场地亮度。整体展区在视觉上打造敞亮,柔和效果。灯光在有限的层高中衍射,可以让整个空间在视觉上形成聚焦,让人的眼球不由自主地注意到被照明的区域,忽略场地的限制。

THP applied lighting solution on booth design. Added light frame and light belt on each board wall to increase the brightness of the site. The whole exhibition area created clear on the vision, downy effect. The light diffracted in a limited layer which can make the whole space visually focused, making the eye involuntarily pay attention to the illuminated area and ignored the limitations of the site.



同时,通过精密的计算灯框,灯带,板墙布局,让展区整体空间比例舒适,和谐,不因层高低而感到压抑。

At the same time, through precise calculation of the layout of light frame, light belt and board wall, the overall space proportion of the exhibition area is comfortable and harmonious. Audience would not feel depressed because of the low layer height.



展示区中央有三根立柱横跨场地。THP用圆形板墙装饰,将柱与设计展示融合,使观展动线不单一。同时,最大程度设计走道空间,调整空间比例,方便人流走动

In the center of the display area, there are three columns span the site. THP used round plate wall decoration to integrate the columns with the design exhibition, so that the viewing line is not single. At the same time, maximum the degree of design aisle space, adjusted the proportion of space and increased the convenience of people’s walk flow.


▲展区现场



02展品展柜



展柜设计是本次会议的一大亮点。展柜内嵌三面环绕镜子,顶部灯箱令视觉延伸,空间更敞亮

Exhibition case design is one of the highlights of this conference. Inside the display case, there were three sides surrounded by the mirrors and light box on the top, so that the vision is extended, the space was more clear.



其中一个展品采用了自动旋转的展示放式,橱窗底部的自动旋转展示装置与镜面持同一平面,且无噪音,向嘉宾360度、全方位地展示产品。

One of the exhibits adopts the automatic rotating display type. The automatic rotating display device at the bottom of the window held the same plane as the mirror, and there was no noise. It showed the products to the guests in a 360-degree and all-round way.



展品制作工艺需要十分精细。 华为天线抱杆为两层架构,上层固定不动安装华为天线,中部可旋转,嘉宾可手动调整中间的两个天线位置。三个天线总重约80KG。THP经过精密计算设计,使抱杆十分稳定、安全

Exhibits required very fine craftsmanship. Huawei antenna pole is a two-layer structure. The upper layer is fixed and fixed with Huawei antenna. The middle part can be rotated. The total weight of the three antennas is about 80KG. The precise calculation design of THP makes the pole very stable and safe.



03会场布置


▲按公司签到

▲大会现场

▲Panel互动


在会议的最后,华为举行了白皮书发布仪式。THP为仪式量身定制了感应发光装置点亮科技完成仪式

At the end of the meeting, Huawei held a white paper launch ceremony. THP tailor-made the induction and luminescence device for the ceremony, lighting the technology to complete the ceremony.


▲10月9号上午mindshare现场


整个活动由foyer、展区和会场三大块区域组成,而给到的布场时间只有短短的24小时,包括展区设备安装调试,以及活动彩排在内。整个搭建工作量大,且很多展品都需要现场开墙安装,时间十分紧张。Bravo team 的小伙伴们为了按时完成任务,不眠不休连续工作,最终,在有限的时间内,保证了最好的品质交付,且高效完成了会议的所有准备工作。

The whole activity consists of foyer, exhibition area and assembly area. The site layout time was only 24 hours, including the installation and debugging of equipment in the exhibition area, as well as rehearsals. The whole construction took a lot of work. Many of the exhibits need to be assembled on site by opening walls. Time was very tense. The Bravo team worked around the clock to get the job done on time and, in the end, delivered the best quality in a limited amount of time and completed all preparations for the meeting efficiently.


04晚宴



阿姆斯特丹是座水城,被称为“北方的威尼斯”。THP结合城市特色,推荐了特别泰晤士运河船宴,沿着运河缓步而行,感受这座城市谜一样的性感与柔情。

Amsterdam is a city of water, known as “the Venice of the north”. THP combined with the city’s characteristics, recommended special Thames canal boat feast, along the canal slowly walk to feel the city‘s enigmatic sexy and tender.



方案设想在SupperClub Cruise船的上层甲板举行。但因10月阿姆斯特丹是多雨的季节,天气十分多变。Bravo小组与客户在现场踩点之后,进行多番讨论,最终决定把整个晚宴舞台移到室内。用仅一周时间,紧急调整活动方案与设计搭建

The proposal was envisaged to take place on the upper deck of the SupperClub Cruise ship. But since October is a rainy season in Amsterdam, the weather was very changeable. After massive discussion with the client, Bravo team decided to move the entire dinner stage indoors. In just one week, the activity plan and design were adjusted urgently.


▲爵士乐表演


晚宴举行了升帆仪式,寓意着5G时代扬帆起航,吹响前进的号角。以“NEW 5G NEW ANTENNA, NEW ERA, NEW SAILING”为主题来拥抱5G时代。

The dinner party held a sail raising ceremony, meaning the 5G era set sail, blowing the horn of progress. To embrace the 5G ERA with the theme of “NEW 5G NEW ERA, NEW ERA, NEW SAILING”.


▲晚宴现场



05站点参观


这次活动还有一项任务是参观站点。在9号下午,参会者们来到了Danzigerkade 游览实际天线站点。

Another task of this activity is to visit the site. On the afternoon of the 9th, attendees came to Danzigerkade to visit the actual antenna site.



考虑到阿姆斯特丹变换的天气。THP 为站点搭建雨棚,保证游览顺利进行。

Considering the changing weather in Amsterdam. THP built a canopy for the site to ensure a smooth tour.




本次阿姆斯特丹之站圆满完成。十分感谢Bravo小队的小伙伴们在国庆期间来到寒冷的阿姆斯特丹,面对突发情况依然有条不紊一一解决,保证高质量的交付。

The Amsterdam stop was a success. Many thanks to the Bravo team for coming to freezing Amsterdam during National Day, and for working through the emergency to ensure high quality delivery.


▲幕后花絮


更多精彩,我们下期见~

See you next time for more exhibitions~