CIIF, winning your heart



2019年9月17日-21日,第21届中国国际工业博览会在国家会展中心(上海)举行。工博会设9大专业展,超过2600家展商参展。


On September 17-21, 2019, the 21st China international industry fair held at the national convention center (Shanghai). There are 9 professional exhibitions with over 2600 exhibitors attended the CIIF.



雄克携众多创新产品为用户呈现前沿的抓取技术及人机协作、机器人夹爪的高效与便捷


Schunk brought many innovative products to present the cutting-edge grasping technology, man-machine cooperation, and efficient and convenient robot claw!



同时,雄克品牌形象大使–世界级门将延斯•莱曼作为“神秘嘉宾”在19日首次亮相工博会雄克展台,向大众完美地传达企业价值观和“卓越的夹持与抓取”理念。


At the same time, the Schunk brand ambassador – a world class goalkeeper Jens Lehmann made his appearance for the first time as the mystery guest on the19th at CIIF Schunk booth. He perfectly convey to the public on corporate values and “excellence of clamping and grab” concept.



“创新驱动,人机赋能”为主题,THP 为本次展会从设计、互动、活动等提供全方面品牌服务,满足用户的需求。


With the theme of“Empowering Machines & Operators”, THP provided brand services for the exhibition from design, interaction, activities and other aspects to meet the needs of users.



与以往不同,本次展会不仅有商品展示与现场观众互动体验,还有品牌形象大使莱曼的特别活动。合理划分展台空间是一大难点。THP将360平的展台分为舞台、会议、互动、餐饮、洽谈等8大区域来兼容产品技术展示、明星互动和游戏体验等功能。


Different from the past, this exhibition not only had the commodity display and the live audience interaction experience, but also had the brand image ambassador Lehmann’s special activity.The biggest chanllenge is to allocate booth space rationally. THP divided the 360-level booth into eight areas, including stage, conference, interaction, catering and negotiation, which are compatible with product technology display, star interaction, game experience and other functions.



产品展示区为开放性展柜设计。观众可以近距离了解雄克最新产品,与机械臂互动,体验灵活高效的人机协作。


The product display area is designed for open display cases. The audience can get close to the latest Schunk products, interact with the robotic arm, and experience the flexible and efficient human-machine cooperation.



展台中的巨型机械抓手也十分吸引眼球。THP 为雄克特别定制最新升级版Co-act模型,内嵌正反双屏,与舞台屏幕互动,实时播报展台最新信息。


The giant mechanical grip in the booth was also eye-catching. THP specially customized the latest updated co-act model for the company, which has two built-in front and rear screens. It can interact with the stage screen and broadcast the latest information of the booth in real time.



在临近过道的位置,THP设置了互动游戏:体感足球,来暗示本次展台神秘嘉宾莱曼的身份。通过VR技术模拟的画面,融入雄克的品牌元素,让观众体验游戏的同时也深深体会雄克的品质。


Near the aisle, THP set up an interactive game, motion sense football, to indicate the identity of the booth mystery guest Lehmann. Through the simulated images of VR technology, integrated into Schunk’s brand elements, it let the audience to experience the game  and also deeply felt the quality of Schunk.



在展台互动设计中,THP结合展台主题,运用了“精准”、“灵活”、“简便操作”等关键产品功能,设计机器人娃娃机,通过趣味体验装置向观众“解构”,以极具创意的形式展现科技赋能的抓取技术,并领取我们精心准备的礼品。


In the interactive design of the booth, THP combined with the theme of the booth and applied key product functions such as“precision”, “flexibility” and “easy operation”, to design the robot doll machine, which “deconstructed” to the audience through the interesting experience device, and presented the grasping technology enabled by science and technology in a creative form, and received the gift we prepared carefully.


19日,我们迎来了的莱曼特别活动。现场人头攒动,大家热情高涨。


On the 19th, we had the Lehmann special event. The scene is crowded and everyone is enthusiastic.



花式足球表演开场,渲染气氛,引出莱曼入场。


We choose freestyle football performance to  start the activity which render the atmosphere,  and led to  Lehmann admission.



随后,Panel环节用Q&A的方式,了解到莱曼来与雄克的故事与这两天来到中国的体会。


Then, the Panel used Q&A to learn the story of Lehmann and  Schunk, and also learnt Lehmann’s experience of coming to China in the past two days.


在过去的两天中,THP安排了莱曼的行程。让莱曼感受中国特色的同时,通过参观、学习技术与产品、与团队成员一起活动更了解中国雄克,成为一名雄克人。


For the past two days, THP has arranged Lehmann’s schedule. At the same time, Lehmann can learn more about Schunk China and become a Schunk man through visiting, learning technology and products, and working with team members.


莱曼先生表示了对中国的喜爱,传达了雄克的企业文化和社会责任感。观众们也积极与之互动。


Mr. Lehmann expressed affection for China and conveyed the company’s corporate culture and social responsibility. The audience also interacted with him actively.



雄克工博会展台在热情高涨的气氛中拉下帷幕。观众们在工博会中参与了集合“创新产品与技术、明星互动和游戏”为一体的展台。THP也为顾客交上了满意的答卷。


The exhibition booth of the Schunk at CIIF was pulled down in an enthusiastic atmosphere. The audience participated in the booth of “innovative products and technologies, guest interaction and games” at the fair. THP also gave satisfactory answers to customers.



更多雄克精彩展会,敬请期待,进博会见~


For more Schunk‘s exhibition, stay tuned, see you at CIIE next time  ~



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