The world’s largest Children-Baby-
Maternity Expo – the 19th CBME children baby maternity Expo, CBME Children’s Wear Exhibition, CBME Toy Show is held
on July 24-26, 2019 in Shanghai National Convention and Exhibition Center.
Wyeth Nutrition， as the
world’s leading maternal and child market leader brand, brings the “platform, products, channels and talent”
unique business model debuted to the exhibition.
Through this four major sectors,
combined with the offline model, assigned to maternal and infant market, Wyeth continues to explore innovation in products and services.
The exhibition focus more attention to platform promotion and customer communication,
so we designed the open type booth which easy to facilitate the flow of people. The booth shows Wyeth’s four major
THP designed semi-enclosed segments are placed to split the booth so that each booth
is clearly displayed. The choice of fluorescent color and wire
entanglement highlights the future of science and technology.
Cascades show Wyeth’s idea of creating a future maternal and child ecosystem.
w+ Club ( 贝加俱乐部 )
The w-club is Wyeth’s first
industry-based open mother and child membership platform, focusing on the
demand of mothers and infants’ first 1000 days of life, offering tailor-made services and tailored
THP designed the angle like a diamond cut. The incubator shape, and the technology-filled
design embodies the greatness of life.
“W + Club” platform not only
provides users with a complete set of parenting solutions, but also develops more professional products to serve
mothers and children. In this exhibition, wyeth presented two major brand of products: blue diamond qifu and wyeth platinum zhen.New products are more intimate with human formula, focusing on the healthy growth of Chinese infants.
we use diamond acrylic background
and the booth table uses the chemical molecular structure to identify the product’s characteristic milk source
activity factors, affinity with the human body, and promote the absorption and utilization of key nutrients.
Bozhen booth highlights the formula
containing brain phospholipid group, “Swiss Brain Cognitive
Laboratory” logo is eye-catching.
There is an intelligent robot works around the display cabinet. When it meets
the audience, the robot stops and interacts with the audience by asking and answering questions. it’s fun.
Viewers can also check product
content through the robot screen to learn more about product features.
DSP booths focus on interacting
with the audience. Wyeth pay attention to regional customers, sharing resources, experimenting with new modes of
Wyeth Nutrition Business School is
a cooperative exchange and learning platform for the whole industry chain of the mother and child industry, provides professional services and skills to mothers and nurtures talents
from the future mother and child industry.
The booth offers the latest business
school advice to give viewers a quick overview of Wyeth Nutrition Business School and focus on platform
With the development of China’s
maternal and infant industry, consumers are paying more and more attention to personalized demands for the maternal and
infant market. As an industry leader, Wyeth not only pays attention to the needs of consumers, but also focus on
the innovation of the entire industry model.
Wyeth also announced the “win-change 2020” plan,
the core of which is product innovation and operational model progress. Hope to be able to insight into consumer
demand, and lead the consumption trend, better service to partners and consumers.