Children-Baby-Maternity Expo





全球最大的孕婴童展——第19届CBME 中国孕婴童展、CBME童装展、CBME玩具展于2019年7月24-26日在上海国家会展中心举办中。


惠氏营养品作为全球领先的母婴市场领导品牌,携“平台+产品+渠道+人才”的独特商业模式亮相此次展会。通过四大板块,结合线上线下模式,赋能母婴市场,不断在产品与服务上探索创新。


下面跟随小编近距离看一下本次展会吧。


The world’s largest Children-Baby- Maternity Expo – the 19th CBME children baby maternity Expo, CBME Children’s Wear Exhibition, CBME Toy Show is held on July 24-26, 2019 in Shanghai National Convention and Exhibition Center.


 Wyeth Nutrition, as the world’s leading maternal and child market leader brand, brings the “platform, products, channels and talent” unique business model debuted to the exhibition.


Through this four major sectors, combined with the offline model, assigned to maternal and infant market, Wyeth continues to explore innovation in products and services.




此次展会更注重于平台推广与客户的交流,所以我们设计开放式的展台,便于人群流动。展台展现惠氏四大商业板块。


The exhibition focus more attention to platform promotion and customer communication, so we designed the open type booth which easy to facilitate the flow of people. The booth shows Wyeth’s four major business sectors. 



THP 设计半包围线段地贴,分割展台,让每个booth都清晰展现。选用荧光色,铁丝网装饰凸显未来科技风。层叠排列展现惠氏打造未来母婴生态圈的理念


THP designed semi-enclosed segments are placed to split the booth so that each booth is clearly displayed. The choice of fluorescent color and wire entanglement highlights the future of science and technology. Cascades show Wyeth’s idea of creating a future maternal and child ecosystem.



▼ 平台:W+ 



w+ Club ( 贝加俱乐部 ) 是惠氏推出的首家行业开放式母婴会员平台,关注妈妈和孩子生命最初1000 天的需求,提供量身定制服务和定制营养解决方案。


The w-club is Wyeth’s first industry-based open mother and child membership platform, focusing on the demand of mothers and infants’ first 1000 days of life, offering tailor-made services and tailored nutrition solutions.



THP 设计采取如同钻石切面一般的棱角,孵化器的外形,充满科技感的设计,体现出孕育生命的伟大。


THP designed the angle like a diamond cut. The incubator shape, and the technology-filled design embodies the greatness of life.



▼  产品:铂臻&启赋




“ w+ Club”平台,在提供用户了一整套完善的育儿解决方案的同时不断研发更专业的产品,服务妈妈和孩子。本次展会,惠氏展示了两大新品牌旗下产品:蓝钻启赋和惠氏铂臻。新产品更亲和人体配方,关注中国宝宝健康成长。


“W + Club” platform not only provides users with a complete set of parenting solutions, but also develops more professional products to serve mothers and children. In this exhibition, wyeth presented two major brand of products: blue diamond qifu and wyeth platinum zhen.New products are more intimate with human formula, focusing on the healthy growth of Chinese infants.



钻石亚克力背景, 展台桌沿用化学分子结构点明产品特色乳源活性因子,亲和人体,促进对关键营养素的吸收和利用。


we use diamond acrylic background and the booth table uses the chemical molecular structure to identify the product’s characteristic milk source activity factors, affinity with the human body, and promote the absorption and utilization of key nutrients.



铂臻展台突出配方奶粉含有脑磷脂群,“瑞士脑认知实验室”的标示醒目,十分吸引眼球。


Bozhen booth highlights the formula containing brain phospholipid group, “Swiss Brain Cognitive Laboratory” logo is eye-catching.




智能机器人围绕展柜周围工作。遇到观众,机器人就会停下,与观众Q&A互动,十分有趣。观众还可以通过机器人屏幕查询产品内容,了解更多产品特色。


There is an intelligent robot works around the display cabinet. When it meets the audience, the robot stops and interacts with the audience by asking and answering questions. it’s fun.


Viewers can also check product content through the robot screen to learn more about product features.



▼  渠道:DSP



DSP展柜注重与观众交流互动。惠氏针对区域性客户,分享资源,尝试新的合作模式,交谈十分融洽。


DSP booths focus on interacting with the audience. Wyeth pay attention to regional customers, sharing resources, experimenting with new modes of collaboration.



▼  人才:商学院



惠氏营养品商学院是一个母婴行业全产业链的合作交流与学习平台,向妈妈们提供专业的服务和专业的技能,并孵化培养未来母婴行业的人才。展台提供最新商学院咨询,让观众快速了解惠氏营养商学院,关注平台活动。


Wyeth Nutrition Business School is a cooperative exchange and learning platform for the whole industry chain of the mother and child industry, provides professional services and skills to mothers and nurtures talents from the future mother and child industry.


The booth offers the latest business school advice to give viewers a quick overview of Wyeth Nutrition Business School and focus on platform activities.





随着中国母婴行业的不断发展,消费者对母婴市场越来越注重个性化需求。惠氏作为行业领导者,不但关注消费者的需求,同时注重整个行业模式创新


With the development of China’s maternal and infant industry, consumers are paying more and more attention to personalized demands for the maternal and infant market. As an industry leader, Wyeth not only pays attention to the needs of consumers, but also focus on the innovation of the entire industry model.


惠氏方面还公布了“赢变2020”计划,计划核心就是产品创新和运营模式进步。希望可以洞察消费者需求,并引领消费趋势,把更好的服务给到合作伙伴和消费者。


Wyeth also announced the “win-change 2020” plan, the core of which is product innovation and operational model progress. Hope to be able to insight into consumer demand, and lead the consumption trend, better service to partners and consumers.




撰稿&编辑:Yui Man

审稿:Arthur Zhang,Jacky